Barnardos have, over the years, produced hard-hitting TV adverts linked to their campaign ‘Break the Cycle’
One advert attracted 400 complaints and was about the journey of a girl who has suffered abuse in childhood leading a life of crime, drugs and poverty.
In the advert the girl’s father is shown repeatedly hitting her round the head. The girl is shown in a prison cell, mugging someone and taking drugs.
The advert ends with the line, "For thousands of children in the UK
Some complaints challenged whether the ad was suitable for transmission at times when large numbers of children were likely to be watching. The question is 'are campaigns like these too hard-hitting or are they effective'?
Your research reveals the main message behind this campaign and the hard hitting advert Barnados use to promote their work and get support.
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