LO1: Understanding the nature and purpose of campaigns

Campaign example – 'Children in Need'

Children in Need is a very well known campaign that runs mid November time every year. Children in Need first started in 1927. It shows how successful the campaign must be because it is still running now.

The main messages and ideas behind the campaign

The campaign is designed to help disadvantaged children all around the world. This includes disabled children, ill children, homless children and parent carers. They use Pudsey bear as a mascot for the campaign, this helps get children involved.

Their vision is a society where each and every child and young person is supported to realise their potential

The target audience of the campaign

The target audience is children, and parents with children because they are who are most likely to react towards the campaign.

 Many schools have non-school uniform days to raise money. They also bring in cakes to sell and do raffles etc. for fundraising. 

The strategy and methods of the campaign that are used to reach the target audience

The first televised appeal was the 1955 ‘Children's Hour Christmas Appeal’.  They do a televised appeal every year that runs on until the early hours of the morning. They use a mascot, Pudsey bear, to connect to children in the campaign as well as adults (he was introduced in 1985).

The success of the campaign in achieving its aims

The 2009 Appeal raised a record breaking £39 million which is already starting to make a difference to the lives of disadvantaged children and young people. So far this year they have been able to allocate over £20 million in two grant rounds to 665 projects dedicated to helping improve the lives of disadvantaged children and young people