Mind Map: Campaign Initial Ideas

LO1: Campaign: OUR BRIEF

Brief
Firstly we were told to look at campaigns and assess the message that they were trying to project. We had to look at their target audience and discuss: Were they successful or not?


After this we had to research local campaigns and work with local charities. We watched an episode of 'Mary Queen of Shops' which got us thinking about charity shops and the amount of rubbish they receive. We had to phone them up (our charity was E.A.C.H, a charity well known it our local area), write them letters, and finally met up with them to talk to them and get information of what they wanted help with.


Our Task
Our task was to design a campaign that would improve the quality of goods and and products donated to charity.
We did this by creating a poster and leaflet to put around school. We added things that would be relevant to our charity, such as our charity took electrical goods and most charities do not.
We worked on a TV advert but unfortunately our advert didn't get filmed. Our advert was based on a girl in hospital being helped by charity (the story board can be found lower down on my blog).
We also did a TIE (theatre in education) workshop at Browich Road Primary School.


Final Presentation
Performance at Browich Road Primary School (TIE).
We also wrote a final letter to our charity shop (EACH) describing what went right and wrong with our campaign.

LO2: Charity Campaign Logo

We decided to use light calm colours so that the logo looked kind and child friendly. A logo is important so people can easily relate to a campaign.We put a family on the logo because EACH is a family charity. We used the caption, Don't wait, Go donate, because it is our slogan and catches peoples attention because rhyming makes it easier to remember.
This logo will be placed on any leaflets, posters and flyers that we sent out regarding our campaign and EACH.

LO3: Letter to Charity shops about our progress

Dear Sir/Madam,

                          I am Nina Almond and I am doing a Creative and Media diploma at Wymondham High school. You may remember me from a few weeks back when I and some others in my group came to visit your charity shop to talk to you about our scheme to raise awareness and get more donations to the EACH charity.

Since we came to visit you last we have been busy creating TV adverts that have been shown in the forms of our school, school assemblies and posters to go up around the school all raising awareness for your charity. 

Probably our biggest campaign for your charity has been a theatre in education (TIE) workshop that we performed at Browick Road Primary school in Wymondham. We did some short performances to engage the children and then broke off to do individual workshops with separate year 2 classes. This was very successful as we found out many of the children liked to donate to your charity shops anyway and if they didn’t we have now urged them on to do it in the future.

We hope all the things that we have done around the school will get Wymondham High School donating also.

Thank you for letting us work in partnership with you for the short time it has been, we hope all of our hard work will pay off and donations will be flooding through your doors soon!

 

Yours faithfully,

                      Nina Almond

LO4: Pictures from Browick Road workshop

Below are some pictures that were taken at the TIE workshop at Browick Road last week. Each picture has a caption underneath so you can see exactly what is happening: For safety reasons all the pictures had to be taken with only the back of the children's heads showing because some of the children's parents did not want their children used.

Playing a game with the Yr2 class

Talking to the children in individual groups

Discussing ideas...

Lauren and Jasmine talking to the children in their group



Talking to the Yr2 group




The children showing their performances to the rest of the group



LO4: Theatre in Education workshop at Browick Road

Today we went to Browick Road Primary School to do a theatre in education (TIE) workshop with the yr2 children about sharing and donating. I think the workshop went well but some of the children did not behave perfectly maybe making the workshop less successful than it could have been. When in separate groups the children behaved better and more ideas could be put across to them. Unfortunately the children did not bring in anything to donate to our charity shops, mainly because, I think, it is the wrong time of year to put across a campaign of this type:

You may think that this time of year would be perfect for a donating campaign – mums want to clear their cupboards for Christmas in order for new presents and toys to come in and take their place. BUT if you think about it, with so many campaigns saying the same thing, how can they chose which campaign to go to – the school jumble sale? The charity shop down the road? The donation bags that get posted through your door? With many options it will be hard for us to get many donations.

So gathering donations hasn’t been very successful but where I think we have thrived is in spreading the message that donating should happen, and with good quality contributions. All of the children’s parents seemed to donate anyway but we ran a quick survey at the end and all of the children enjoyed the workshop and said they had learnt something. One child said: ‘I learnt not to chuck stuff away but to give it to people who need it more’. So although gathering donations was unsuccessful, spreading a good word and raising awareness was done effectively and productively.

LO1: Why is Barnardos Controversial

Barnardos have, over the years, produced hard-hitting TV adverts linked to their campaign ‘Break the Cycle’

One advert attracted 400 complaints and was about the journey of a girl who has suffered abuse in childhood leading a life of crime, drugs and poverty.

In the advert the girl’s father is shown repeatedly hitting her round the head. The girl is shown in a prison cell, mugging someone and taking drugs.

The advert ends with the line, "For thousands of children in the UK, the story will keep repeating itself until someone stops it".

Some complaints challenged whether the ad was suitable for transmission at times when large numbers of children were likely to be watching. The question is 'are campaigns like these too hard-hitting or are they effective'?

LO2&4: Our questionnaire for year 2 pupils

The questionnaire below is designed to let us get feedback from the children about how they felt about the day we spent with them: (normally the yes, no answers would be replaced with happy and unhappy faces to make it easier for the children to answer the questionnaire but they would not show up on the blog)

 

Questionnaire for year 2s

Please colour in the face to answer your question and write on the dotted lines.

Question 1.

Have you enjoyed today? 

Yes

Not sure

No

Question 2.

Did you bring in any toys to donate?

Yes

No

Question 3.

What have you learnt about charities and donating today?

…………………………………………………………………………

Question 4.

Will you start donating to charity shops more often?

 Yes

Maybe

No

Question 5.

If so what will you donate?

……………………………………………………………………………

LO1: Understanding the nature and purpose of campaigns

Campaign example – 'Children in Need'

Children in Need is a very well known campaign that runs mid November time every year. Children in Need first started in 1927. It shows how successful the campaign must be because it is still running now.

The main messages and ideas behind the campaign

The campaign is designed to help disadvantaged children all around the world. This includes disabled children, ill children, homless children and parent carers. They use Pudsey bear as a mascot for the campaign, this helps get children involved.

Their vision is a society where each and every child and young person is supported to realise their potential

The target audience of the campaign

The target audience is children, and parents with children because they are who are most likely to react towards the campaign.

 Many schools have non-school uniform days to raise money. They also bring in cakes to sell and do raffles etc. for fundraising. 

The strategy and methods of the campaign that are used to reach the target audience

The first televised appeal was the 1955 ‘Children's Hour Christmas Appeal’.  They do a televised appeal every year that runs on until the early hours of the morning. They use a mascot, Pudsey bear, to connect to children in the campaign as well as adults (he was introduced in 1985).

The success of the campaign in achieving its aims

The 2009 Appeal raised a record breaking £39 million which is already starting to make a difference to the lives of disadvantaged children and young people. So far this year they have been able to allocate over £20 million in two grant rounds to 665 projects dedicated to helping improve the lives of disadvantaged children and young people

    

LO2: Workshop at primary school

We are doing a workshop about sharing and donating to year 2s at Browick Road Primary School. I am the team leader in my group. My group contains:

·         Charlotte

·         Lauren

·         Jasmine

·         Elliot

·         Freddie

·         Hollie

·         And me (Nina)

We have decided that when we go we will all wear name tags that say our names so that the year 2s know who we are. When we ask them their names we will pass a toy round the circle so that they know they can only talk if they are holding the toy.

When we play the ‘hide the toys’ game, Jasmine and I will bring the children outside whilst the other group members hide the toys inside the classroom.

Elliot and Lauren will show a short performance of ‘how not to share’, then we will we split up so each group member has a group of around 5 year 2s.

We will evaluate how effective the workshop was by using a questionnaire which I will upload at a later date.

LO2: Our leaflet for EACH

Below you will see the promotional leaflet I have made for our group. It contains information about the charity that will hopefully make people inspired to donate.
We will distribute them around school and in form boxes.

 

Story board of TV advert pics (information below)

LO2: Our television advert outline

Scene One: (black and white)

A young girl is lying in a hospital bed. Her mum gets told by the nurse her daughter may not live for much longer due to a serious terminal illness. We see the doctor walk away, and the mother cry.

Scene Two:

A man (or animated character) dumps a bag of donations outside a charity shop and the whole scene changes from black and white to colour and a ‘kerching’ noise plays.

Scene Three:

The girl gets out of bed happily because she now has enough money to go on a day out with her family. She immediately steps out of the bed into a park and she is running along holding balloons with her family.

Scene Four:

The man who dumps the donations stands up and says: ‘Look how easy it is to put a smile on a child’s face’. And ‘don’t wait, go donate’ (our slogan) appears on the screen.

LO1: Campaign - Charity Shops

We have just watched a video clip of 'Mary Queen of Charity Shops' to start off our campaign of helping charity shop in our area.
I was very suprised that only 1/4 of the donations the charity shops are given can be used and the rest of the donations the charity shop has to throw out themselves which costs them money. On average one bin that the charity shop throws out costs them £45! This is out of the volenteers money!
Some of the things people donated included mouldy bras and old nappies. People have been throwing out there junk that can never be sold to charity shops rather than throwing it into their own bins because they can't be bothered.
Our campaign is to improve charity shops in our area by creating leaflets, posters, a tv advert and a radio broadcast.
Our aim is to get people of our age (13 - 20yrs) to get donating their old clothes to charity shops to get the charity shops more buissiness.
Here is a link to a good website for Mary Queen of Charity Shops:
Mary Queen of Charity Shops

Campaign

In campaign we had to chose a campaign to support. I saw an advert for Dogs Trust so decided to chose that campaign. We worked in groups, disscussing all of our chosen campaigns. In our group there were 3 government run campaigns and 1 charity campaign. Then we had to choose what campaign to continue with choosing a new slogan for it and some ways to campaign for the charity. We finally decided to carry on with my chosen campaign Dogs Trust, choosing the new slogan: You wouldn't neglect a friend, why neglect your dog?

Purpose of a Campaign:

• create awarness
• get people to do something you want them to do