My Shoe (Almost finished!)

My shoe for Artefact is very nearly finished! All I have left to do it add on the heel. My shoe is made out of tissue paper and it is very delicately designed. I used lace and ribbon to add accessories to the shoe and now the heel will be the finishing touch.
I have added some pictures below of my shoe as it stands at the moment and I have also added a picture of a template I made for the heel of the shoe.



This is a template that I made for the heel of my shoe.
To make the heel it has to be wound round to make
a tube shape.



Mind Map: Campaign Initial Ideas

LO1: Campaign: OUR BRIEF

Brief
Firstly we were told to look at campaigns and assess the message that they were trying to project. We had to look at their target audience and discuss: Were they successful or not?


After this we had to research local campaigns and work with local charities. We watched an episode of 'Mary Queen of Shops' which got us thinking about charity shops and the amount of rubbish they receive. We had to phone them up (our charity was E.A.C.H, a charity well known it our local area), write them letters, and finally met up with them to talk to them and get information of what they wanted help with.


Our Task
Our task was to design a campaign that would improve the quality of goods and and products donated to charity.
We did this by creating a poster and leaflet to put around school. We added things that would be relevant to our charity, such as our charity took electrical goods and most charities do not.
We worked on a TV advert but unfortunately our advert didn't get filmed. Our advert was based on a girl in hospital being helped by charity (the story board can be found lower down on my blog).
We also did a TIE (theatre in education) workshop at Browich Road Primary School.


Final Presentation
Performance at Browich Road Primary School (TIE).
We also wrote a final letter to our charity shop (EACH) describing what went right and wrong with our campaign.

LO2: Charity Campaign Logo

We decided to use light calm colours so that the logo looked kind and child friendly. A logo is important so people can easily relate to a campaign.We put a family on the logo because EACH is a family charity. We used the caption, Don't wait, Go donate, because it is our slogan and catches peoples attention because rhyming makes it easier to remember.
This logo will be placed on any leaflets, posters and flyers that we sent out regarding our campaign and EACH.

LO3: Letter to Charity shops about our progress

Dear Sir/Madam,

                          I am Nina Almond and I am doing a Creative and Media diploma at Wymondham High school. You may remember me from a few weeks back when I and some others in my group came to visit your charity shop to talk to you about our scheme to raise awareness and get more donations to the EACH charity.

Since we came to visit you last we have been busy creating TV adverts that have been shown in the forms of our school, school assemblies and posters to go up around the school all raising awareness for your charity. 

Probably our biggest campaign for your charity has been a theatre in education (TIE) workshop that we performed at Browick Road Primary school in Wymondham. We did some short performances to engage the children and then broke off to do individual workshops with separate year 2 classes. This was very successful as we found out many of the children liked to donate to your charity shops anyway and if they didn’t we have now urged them on to do it in the future.

We hope all the things that we have done around the school will get Wymondham High School donating also.

Thank you for letting us work in partnership with you for the short time it has been, we hope all of our hard work will pay off and donations will be flooding through your doors soon!

 

Yours faithfully,

                      Nina Almond

Making of my shoe week three

I am now into the third week of making my shoe. So far I have completed the shoe structure of paper mache with tissue paper and have also added some embellishments such as a lace frill. Today I was working on a sole for the shoe. I have decided to make it out of a cover of cotton. I tie-dyed the cotton so that it had a more interesting effect. I have had an idea for the heel: I will make it out of a stack of cotton reels to go with theme of my shop – the needle work shop.

LO4: Pictures from Browick Road workshop

Below are some pictures that were taken at the TIE workshop at Browick Road last week. Each picture has a caption underneath so you can see exactly what is happening: For safety reasons all the pictures had to be taken with only the back of the children's heads showing because some of the children's parents did not want their children used.

Playing a game with the Yr2 class

Talking to the children in individual groups

Discussing ideas...

Lauren and Jasmine talking to the children in their group



Talking to the Yr2 group




The children showing their performances to the rest of the group



LO4: Theatre in Education workshop at Browick Road

Today we went to Browick Road Primary School to do a theatre in education (TIE) workshop with the yr2 children about sharing and donating. I think the workshop went well but some of the children did not behave perfectly maybe making the workshop less successful than it could have been. When in separate groups the children behaved better and more ideas could be put across to them. Unfortunately the children did not bring in anything to donate to our charity shops, mainly because, I think, it is the wrong time of year to put across a campaign of this type:

You may think that this time of year would be perfect for a donating campaign – mums want to clear their cupboards for Christmas in order for new presents and toys to come in and take their place. BUT if you think about it, with so many campaigns saying the same thing, how can they chose which campaign to go to – the school jumble sale? The charity shop down the road? The donation bags that get posted through your door? With many options it will be hard for us to get many donations.

So gathering donations hasn’t been very successful but where I think we have thrived is in spreading the message that donating should happen, and with good quality contributions. All of the children’s parents seemed to donate anyway but we ran a quick survey at the end and all of the children enjoyed the workshop and said they had learnt something. One child said: ‘I learnt not to chuck stuff away but to give it to people who need it more’. So although gathering donations was unsuccessful, spreading a good word and raising awareness was done effectively and productively.

LO1: Why is Barnardos Controversial

Barnardos have, over the years, produced hard-hitting TV adverts linked to their campaign ‘Break the Cycle’

One advert attracted 400 complaints and was about the journey of a girl who has suffered abuse in childhood leading a life of crime, drugs and poverty.

In the advert the girl’s father is shown repeatedly hitting her round the head. The girl is shown in a prison cell, mugging someone and taking drugs.

The advert ends with the line, "For thousands of children in the UK, the story will keep repeating itself until someone stops it".

Some complaints challenged whether the ad was suitable for transmission at times when large numbers of children were likely to be watching. The question is 'are campaigns like these too hard-hitting or are they effective'?

New ideas...

I have had to edit my plan for artefact. I decided that it was easier to paper mash the shoe with tissue paper than to use wire. Also it suited my design more. Because of this I will have to edit my plan to suit my new design. I am going to have a tissue paper shoe with a netting frill and some holes will be cut into the shoe showing inner black netting. Also i may add a wire flower to finish the design. I will brobably use a heel in the shape of a needle but I am unsure of this detail thus far. When finished I will upload a picture of my mock up of the shoe. 

LO4: Re-thinking things slightly...

For me, asking the students at our school to donate was never really going to work. Most pupils of our age at the school think that they’re ‘too cool’ to donate to charity shops.

We needed to think of a new plan. Finally we came up with the idea of asking teachers as well as the students to donate. On the plus, now Christmas is coming up it is a great time to donate unwanted items to charity. Therefore we have created a new poster that’s designed more for Adults and…

-         put posters up in staff rooms to let teachers know

-         put fliers in form boxes to be read out to all students

-         sent an email to all WHS staff letting them know what we are doing and how they can donate

We are now hoping that this will bring in more donations and speed up the process of gathering enough donations.

Trip to Florida Shoes

Today we visited the Florida Shoe Factory in Norwich which is a producer of Van Dal shoes. For me it was a very helpful trip because it enabled me to see first hand how shoes were made and the processes that went into making them.

Below there is a list of many pictures that I took whilst at florida shoes.

The Florida shoes office

Some fabrics used for making the shoes

Cutting table in action

You can see the templates being taken out

Leather

Reptile skin (fake)

These are the processes that go into making a shoe...

1. They have magazines showing the up and coming trends so they know what types of shoe will be popular. They use a colour pallet called pan tone that is known globally so it is easy for them to communicate with factories in China etc.

2. They create theme boards to gather ideas and use them as a visual reference for the shoe

3. They create the initial sketch of the shoe

4. Plastic vacs are used to show a shoe shape. It is then drawn on to use as a template 

5. They use computer aided design (CAD) to create the shoe pattern

6. The CAD picture is then printed onto paper using a cutting table, the cutting table uses a lazer to cut out the correct design. It has one setting for cutting paper, one for plastic and a pen that writes detail on the shoe so assembling the shoe is easier

7. Designs are then cut out by the clicker including the inner lining

8. They stitch some bits of the shoe together on sewing machines - predominantly a woman's job

9. Back of the heel is formed using heat to set

10. Glue sticks on the shoe sole

11. Heel of the shoe is punched on with nails

12.Stray fibres are burnt off the shoe

13. A bottom ruffer is used to give the shoe more grip

14. Boxes that the shoes are packed in are flat packed from China and assembled in Norwich by prisoners at the Norwich prison as a sign of labour

15. They use waterproofing technology (they are currently the only place in the UK that uses this technology) that is also used by the army and RAF to make army clothes water resistant to waterproof their shoes. This process adds £5 to the retail price.

Additional info

They make 1400 pairs of shoes a week.

It is the second largest shoe factory in the UK.

They make shoes and handbags.

90% of the shoes they sell are imported from China and India.

The common size that they base the templates on is 4 1/2

LO2&4: Our questionnaire for year 2 pupils

The questionnaire below is designed to let us get feedback from the children about how they felt about the day we spent with them: (normally the yes, no answers would be replaced with happy and unhappy faces to make it easier for the children to answer the questionnaire but they would not show up on the blog)

 

Questionnaire for year 2s

Please colour in the face to answer your question and write on the dotted lines.

Question 1.

Have you enjoyed today? 

Yes

Not sure

No

Question 2.

Did you bring in any toys to donate?

Yes

No

Question 3.

What have you learnt about charities and donating today?

…………………………………………………………………………

Question 4.

Will you start donating to charity shops more often?

 Yes

Maybe

No

Question 5.

If so what will you donate?

……………………………………………………………………………

LO1: Understanding the nature and purpose of campaigns

Campaign example – 'Children in Need'

Children in Need is a very well known campaign that runs mid November time every year. Children in Need first started in 1927. It shows how successful the campaign must be because it is still running now.

The main messages and ideas behind the campaign

The campaign is designed to help disadvantaged children all around the world. This includes disabled children, ill children, homless children and parent carers. They use Pudsey bear as a mascot for the campaign, this helps get children involved.

Their vision is a society where each and every child and young person is supported to realise their potential

The target audience of the campaign

The target audience is children, and parents with children because they are who are most likely to react towards the campaign.

 Many schools have non-school uniform days to raise money. They also bring in cakes to sell and do raffles etc. for fundraising. 

The strategy and methods of the campaign that are used to reach the target audience

The first televised appeal was the 1955 ‘Children's Hour Christmas Appeal’.  They do a televised appeal every year that runs on until the early hours of the morning. They use a mascot, Pudsey bear, to connect to children in the campaign as well as adults (he was introduced in 1985).

The success of the campaign in achieving its aims

The 2009 Appeal raised a record breaking £39 million which is already starting to make a difference to the lives of disadvantaged children and young people. So far this year they have been able to allocate over £20 million in two grant rounds to 665 projects dedicated to helping improve the lives of disadvantaged children and young people

    

Video Journals - How to make them

Questions to ask
- How can I make it creative?
- Use of narrative arc? (narration)
- Use of format - which format?

What do you need?
- Video or digital camera
- Subject
- Setting
- Format
- Planning
- Creativity

What does a producer do?
- Makes ideas happen
- Responsible for how things are edited
- Paper work - health and safety etc.

What does a director do?
- Organises shoots - how do they look?
- Does everything look good?
- Checks everything is ok with shoots

What should an interview be?
- Challenging
- Revealing
- Evocative
- Provocative
- Emotional
- Engaging

Who do you need?
- Camera man
- Producer (interviewer)
- Interviewee

Week Plan

Week 1 (19/10/2010):
Write down my initial ideas. Start a shoe plan in detail showing what materials I will be using; what type of shoe I will be creating.

Week 2 (2/11/2010):
Will finish any planning. Also I will finish my mood board of ideas for my shoe - stick into sketch book.

Week 3 (9/11/2010):
Start the making of my shoe. Begin working the wire into the correct place.

Week 4 (16/11/2010):
Visit to a shoe factory. Gather more ideas.

Week 5 (23/11/2010):
Finish the wiring. Add materials if there is time.

Week 6 (30/11/2010):
Finish applying materials to shoe.

Week 7 (7/12/2010):
Add the heel of my shoe.

Week 8 (14/12/2010):
General finishing touches - making sure every thing about it is complete.

LO2: Workshop at primary school

We are doing a workshop about sharing and donating to year 2s at Browick Road Primary School. I am the team leader in my group. My group contains:

·         Charlotte

·         Lauren

·         Jasmine

·         Elliot

·         Freddie

·         Hollie

·         And me (Nina)

We have decided that when we go we will all wear name tags that say our names so that the year 2s know who we are. When we ask them their names we will pass a toy round the circle so that they know they can only talk if they are holding the toy.

When we play the ‘hide the toys’ game, Jasmine and I will bring the children outside whilst the other group members hide the toys inside the classroom.

Elliot and Lauren will show a short performance of ‘how not to share’, then we will we split up so each group member has a group of around 5 year 2s.

We will evaluate how effective the workshop was by using a questionnaire which I will upload at a later date.

Heath and safety

Whilst making my shoe for Artefact I will need to make sure I am aware of health and safety in the classroom:

• Be careful when using wire
• And when using sharp objects such as needles
• Do not run with scissors
• If using felt – when felting be careful not to burn your self on the hot water

Shoe studies

Shoe Studies

Shoe tools that were used:

o       Sleek Stick – For buffing and polishing shoes

o       Wooden last – Used to shape leather

o       Edge Iron – Moulding and shaping the edge of the shoe sole

o       Last pliers – Pliers for pulling the leather

o       Heel Stiffener – For inside the shoe

Shoe materials:

o       Goat skin

o       Lamb skin (Persian lamb)

o       Snake skin

o       Lizard skin

History of shoes in Norwich:

o       ‘Start Right’ shoes opened in Norwich in 1792

o       ‘Start Right’ used to be where the city hall is now

o       In 1918 ‘Start Right’ began making children’s shoes

o       They used the ‘V’ shaped heel to help support children’s feet – stopped the heel from rolling in

o       They then started making shoes for children in different sizes – width and length

o       They were the first company to start measuring children’s feet

o       In 1918 the ‘Van Dal’ shoe factory opened in Norwich (it is still here today)

o       They were very noisy, dirty, dangerous factories

o       Highly skilled shoe makers would take the leather home for delicate stitch work. The men would work in the factories, operating machinery etc, and the women would do the stitch work

o       In 1920 the ‘Van Dal’ factory became specialists in gold and silver brocade shoes (fabric shoes). And also shoes made of reptile skins

o       Snake skin was very popular in the 1950’s for women’s leisure

o       In 1964 ‘Van Dal’ was making 30,000 pairs of shoes a week!

o       In the 1980’s Norwich union came about and stole many of the women who worked in the shoe factories to come and work for them

o       Meaning there were less and less women working with shoes

o       Both companies were big employers

o       Now days, because it’s cheaper to buy from abroad, the leather parts are made in China and shipped to Norwich so the soles can be put on there

LO2: Our leaflet for EACH

Below you will see the promotional leaflet I have made for our group. It contains information about the charity that will hopefully make people inspired to donate.
We will distribute them around school and in form boxes.

 

Story board of TV advert pics (information below)

LO2: Our television advert outline

Scene One: (black and white)

A young girl is lying in a hospital bed. Her mum gets told by the nurse her daughter may not live for much longer due to a serious terminal illness. We see the doctor walk away, and the mother cry.

Scene Two:

A man (or animated character) dumps a bag of donations outside a charity shop and the whole scene changes from black and white to colour and a ‘kerching’ noise plays.

Scene Three:

The girl gets out of bed happily because she now has enough money to go on a day out with her family. She immediately steps out of the bed into a park and she is running along holding balloons with her family.

Scene Four:

The man who dumps the donations stands up and says: ‘Look how easy it is to put a smile on a child’s face’. And ‘don’t wait, go donate’ (our slogan) appears on the screen.

Ideas for my shoe ♥

After visiting the needlecraft shop today I now have a clear idea of what to base my shoe on:

I thought of the idea of having a shoe that involves drawing curtains. I thought of having a curtain on the back of the shoe that draws back to reveal an interesting heel – maybe in the shape of a needle?

LO4: Reflecting on the trip into town

Today we went into town to visit our campaign charity shops. Our campaign charity shop is EACH, Quidenham Children’s Hospice.

Everyone in the shop was really helpful and we found out a lot about the shop:

o     They need a variety of donations – everything!

-        Toys

-        Clothes

-        Ornaments

-        Curtains

-        Books

-        Etc.

o     They take electrical goods – most charity shops do not take these

o     They are very encouraging towards gift aid. Gift aid means that for every pound they get they would get 28p more. It is only for UK tax payers