Tuesday 11 January 2011

LO1: Campaign: OUR BRIEF

Brief
Firstly we were told to look at campaigns and assess the message that they were trying to project. We had to look at their target audience and discuss: Were they successful or not?


After this we had to research local campaigns and work with local charities. We watched an episode of 'Mary Queen of Shops' which got us thinking about charity shops and the amount of rubbish they receive. We had to phone them up (our charity was E.A.C.H, a charity well known it our local area), write them letters, and finally met up with them to talk to them and get information of what they wanted help with.


Our Task
Our task was to design a campaign that would improve the quality of goods and and products donated to charity.
We did this by creating a poster and leaflet to put around school. We added things that would be relevant to our charity, such as our charity took electrical goods and most charities do not.
We worked on a TV advert but unfortunately our advert didn't get filmed. Our advert was based on a girl in hospital being helped by charity (the story board can be found lower down on my blog).
We also did a TIE (theatre in education) workshop at Browich Road Primary School.


Final Presentation
Performance at Browich Road Primary School (TIE).
We also wrote a final letter to our charity shop (EACH) describing what went right and wrong with our campaign.

No comments:

Post a Comment