Scene One: (black and white)
A young girl is lying in a hospital bed. Her mum gets told by the nurse her daughter may not live for much longer due to a serious terminal illness. We see the doctor walk away, and the mother cry.
Scene Two:
A man (or animated character) dumps a bag of donations outside a charity shop and the whole scene changes from black and white to colour and a ‘kerching’ noise plays.
Scene Three:
The girl gets out of bed happily because she now has enough money to go on a day out with her family. She immediately steps out of the bed into a park and she is running along holding balloons with her family.
Scene Four:
The man who dumps the donations stands up and says: ‘Look how easy it is to put a smile on a child’s face’. And ‘don’t wait, go donate’ (our slogan) appears on the screen.
You manage to give an outline of your TV advert evoking an emotive response; hopefully this will persuade target audience to take notice of your campaign and its message. In form time?
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