Heath and safety

Whilst making my shoe for Artefact I will need to make sure I am aware of health and safety in the classroom:

• Be careful when using wire
• And when using sharp objects such as needles
• Do not run with scissors
• If using felt – when felting be careful not to burn your self on the hot water

Shoe studies

Shoe Studies

Shoe tools that were used:

o       Sleek Stick – For buffing and polishing shoes

o       Wooden last – Used to shape leather

o       Edge Iron – Moulding and shaping the edge of the shoe sole

o       Last pliers – Pliers for pulling the leather

o       Heel Stiffener – For inside the shoe

Shoe materials:

o       Goat skin

o       Lamb skin (Persian lamb)

o       Snake skin

o       Lizard skin

History of shoes in Norwich:

o       ‘Start Right’ shoes opened in Norwich in 1792

o       ‘Start Right’ used to be where the city hall is now

o       In 1918 ‘Start Right’ began making children’s shoes

o       They used the ‘V’ shaped heel to help support children’s feet – stopped the heel from rolling in

o       They then started making shoes for children in different sizes – width and length

o       They were the first company to start measuring children’s feet

o       In 1918 the ‘Van Dal’ shoe factory opened in Norwich (it is still here today)

o       They were very noisy, dirty, dangerous factories

o       Highly skilled shoe makers would take the leather home for delicate stitch work. The men would work in the factories, operating machinery etc, and the women would do the stitch work

o       In 1920 the ‘Van Dal’ factory became specialists in gold and silver brocade shoes (fabric shoes). And also shoes made of reptile skins

o       Snake skin was very popular in the 1950’s for women’s leisure

o       In 1964 ‘Van Dal’ was making 30,000 pairs of shoes a week!

o       In the 1980’s Norwich union came about and stole many of the women who worked in the shoe factories to come and work for them

o       Meaning there were less and less women working with shoes

o       Both companies were big employers

o       Now days, because it’s cheaper to buy from abroad, the leather parts are made in China and shipped to Norwich so the soles can be put on there

LO2: Our leaflet for EACH

Below you will see the promotional leaflet I have made for our group. It contains information about the charity that will hopefully make people inspired to donate.
We will distribute them around school and in form boxes.

 

Story board of TV advert pics (information below)

LO2: Our television advert outline

Scene One: (black and white)

A young girl is lying in a hospital bed. Her mum gets told by the nurse her daughter may not live for much longer due to a serious terminal illness. We see the doctor walk away, and the mother cry.

Scene Two:

A man (or animated character) dumps a bag of donations outside a charity shop and the whole scene changes from black and white to colour and a ‘kerching’ noise plays.

Scene Three:

The girl gets out of bed happily because she now has enough money to go on a day out with her family. She immediately steps out of the bed into a park and she is running along holding balloons with her family.

Scene Four:

The man who dumps the donations stands up and says: ‘Look how easy it is to put a smile on a child’s face’. And ‘don’t wait, go donate’ (our slogan) appears on the screen.

Ideas for my shoe ♥

After visiting the needlecraft shop today I now have a clear idea of what to base my shoe on:

I thought of the idea of having a shoe that involves drawing curtains. I thought of having a curtain on the back of the shoe that draws back to reveal an interesting heel – maybe in the shape of a needle?

LO4: Reflecting on the trip into town

Today we went into town to visit our campaign charity shops. Our campaign charity shop is EACH, Quidenham Children’s Hospice.

Everyone in the shop was really helpful and we found out a lot about the shop:

o     They need a variety of donations – everything!

-        Toys

-        Clothes

-        Ornaments

-        Curtains

-        Books

-        Etc.

o     They take electrical goods – most charity shops do not take these

o     They are very encouraging towards gift aid. Gift aid means that for every pound they get they would get 28p more. It is only for UK tax payers

Reflecting on the trip into town

Today we went into town and visited our individual business – in our case the Needlework shop – for the artefact module. We talk to the shop manager, Janice Almes.

We gathered lots of information about the shop and their stock:

What do they sell, services they provide?

o     Wool

o     Net curtains

o     Dress fabrics

o     Patch work cottons

o     Embroidery threads

o     They also run curtain and dress making services

 How long has the business been established?

o     The Needlework shop has been running for 33 years

o     Mr Cole said he used to go their as a child!

Are their products they sell imported, where do they get them from?

o     They import their stock from a variety of different companies depending on the item

o     Some of the companies they import from get stock from Germany

We were into the shop for about 15mins (videos will be uploaded later) and throughout the time we were there many customers were popping in and out. The shop provides a great service to the community.

How am I getting on? - Artefact

I am really enjoying artefact so far because I love art! I really enjoy drawing and making things so I think this module is really good for me. I can’t wait to meet the people from the shop I am working with and start work on designing the shoe for their shop.

LO4:How am I getting on? - Campaign

I think I am getting on well with the tasks given so far. I am a confident person so I don't mind speaking aloud and making phone calls which I think is key for the campaign module. I am looking forward to working with the individual charity shops and am enjoying it all so far.

Learning Objective 4 - Campaign

Throughout the process of planning and creating my artefact I must regularly monitor my own activity and examine my achievements and aims.

I must ask myself, am I achieving what I set out to achieve? If not, why not?

I will need to:

o    Examine where I succeed and where I don’t

o    Consider my areas for improvement

o    Alter my intentions and plans where necessary in order to achieve my aims

At the end of the project I should think about what I have learnt and how I can put this learning into use for the next project.

Learning Objective 4 - Artefact

Throughout the process of planning and creating my artefact I must regularly monitor my own activity and examine my achievements and aims.

I must ask myself, am I achieving what I set out to achieve? If not, why not?

I will need to:

o     Examine where I succeed and where I don’t

o     Consider my areas for improvement

o     Alter my intentions and plans where necessary in order to achieve my aims

At the end of the project I should think about what I have learnt and how I can put this learning into use for the next project.

Phone call to needlework shop ♥

Today I made a phone call to a local needlework shop because we will be designing a shoe to go in their shop window. I made the call feeling confident because I don’t mind public speaking. In the phone call i introduced myself and explained why i was ringing, I then went further to arrange a date to meet for next week.

Jimmy Choo ♥

Jimmy Choo is a Malaysian fashion designer based in London. He is very well known for founding Jimmy Choo Ldt. Which is known for it’s hand made women’s shoes.

He was born into a family of shoe makers and made his first shoe when he was eleven years of age.

Choo co-founded Jimmy Choo in 1996 with vogue accessorises editor Tamara Mellon.  

Jimmy Choo’s shoes and accessories are priced very highly at between $250 - $1000 dollars and are worn by many celebrities such as Jennifer Lopez, Meryl Streep and Jennifer Aniston. Because of this Jimmy Choo shoes are always in the press.

Here is a link to the Jimmy Choo website: http://www.jimmychoo.com/

 

LO1: Campaign - Charity Shops

We have just watched a video clip of 'Mary Queen of Charity Shops' to start off our campaign of helping charity shop in our area.
I was very suprised that only 1/4 of the donations the charity shops are given can be used and the rest of the donations the charity shop has to throw out themselves which costs them money. On average one bin that the charity shop throws out costs them £45! This is out of the volenteers money!
Some of the things people donated included mouldy bras and old nappies. People have been throwing out there junk that can never be sold to charity shops rather than throwing it into their own bins because they can't be bothered.
Our campaign is to improve charity shops in our area by creating leaflets, posters, a tv advert and a radio broadcast.
Our aim is to get people of our age (13 - 20yrs) to get donating their old clothes to charity shops to get the charity shops more buissiness.
Here is a link to a good website for Mary Queen of Charity Shops:
Mary Queen of Charity Shops

Campaign

In campaign we had to chose a campaign to support. I saw an advert for Dogs Trust so decided to chose that campaign. We worked in groups, disscussing all of our chosen campaigns. In our group there were 3 government run campaigns and 1 charity campaign. Then we had to choose what campaign to continue with choosing a new slogan for it and some ways to campaign for the charity. We finally decided to carry on with my chosen campaign Dogs Trust, choosing the new slogan: You wouldn't neglect a friend, why neglect your dog?

Purpose of a Campaign:

• create awarness
• get people to do something you want them to do

My Summary of Artefact, Campaign and Performance

Homework ♥
This year on the creative and media course we will investigate and understand campaigns, including how they work and how to create a successful campaign.
We will also be looking at artefacts, why they are made and what they are for, including creating an artefact of our own.
Finally, in the Performance module we will discover how perfomances have developed through time depending on the audiences needs.

Welcome to my new blog.
My name is Nina, I am doing a creative and media diploma.